When the typical buyer looks at an online listing, the first thing they do is look at the photos. Consider that most Internet users won’t even look at listings without photos. Even when a listing includes photos, 40 percent of all participants don’t even look at the agent description section. The digital age has changed the way that the real estate industry operates, and now buyers have access to high-quality images of houses in their price range at the simple click of a button.
What Professional Photographers Brings to the Table
According to a 2010 Redfin study, listings that used photographs taken by professionals were shown to receive a 139% increase in clicks, compared to similar listings within the same zip code. Also, homes that showcase professional photos in their listings can actually increase in selling price. It’s reported that the increase in final price can be anywhere from $934 to $116,076 -definitely worth the investment to hire a photographer.
“But I Own a Really Good Camera … “
The skilled photographer knows how to use composition, color and lighting to make a photo more appealing. Owning a great camera makes one no more a professional photographer than owning a nice knives makes one a professional chef.