Have you noticed that more and more photographs of houses for sale have that twilight look?  Dusk, twilight, night or lowlight property shoots are very trendy right now and, done well, can ooze wow factor.

The long exposures and warm lighting create emotion, making you think that life could be an eternal sunset drink on the deck, or a warm cup of tea by the fire. Picture yourself arriving home to that warm, fuzzy glow.

These kinds of photos encourage buyers to imagine returning to a warm and welcoming home each night.  Dusk pictures are popular because the light effects create a unique mood for the property, and means the photos can attract more hits online than regular daylight photos. It’s also about glamour and prestige, giving it a sense of wealth, adding a touch of style to the property.

Professional twilight photos are not just click and shoot – there is a lot post production done in Photoshop. In addition to lighting the actual house, exposing properly in camera, there is usually a new sky added in, lightening shadows, adjusting color balance and toning, and cropping.

But there’s a fine line between enhancing the property’s assets and creating photos that are surreal, overdone, or even misleading.

Not for every home

Homes with large open windows facing the front are best for twilights shots.  Houses with few windows, or where the front is dominated by a garage will not look as striking.  Also, homes with more accent lighting will show better than dark houses with just the one bulb at the front door.

 Can photos sell a house?

According to a Redfin study, listings that used photographs taken by professionals were shown to receive a 139% increase in clicks, compared to similar listings within the same zip code. Also, homes that showcase professional photos in their listings can increase in selling price. It’s reported that the increase in final price can be anywhere from $934 to $116,076 – definitely worth the investment to hire a photographer.